{"id":2400,"date":"2012-12-13T11:13:14","date_gmt":"2012-12-13T10:13:14","guid":{"rendered":"https:\/\/preblogs.deusto.es\/alumni\/?p=2400"},"modified":"2012-12-13T11:18:17","modified_gmt":"2012-12-13T10:18:17","slug":"la-implicacion-de-las-personas-imprescindible-para-el-cambio-empresarial","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/alumni\/la-implicacion-de-las-personas-imprescindible-para-el-cambio-empresarial\/","title":{"rendered":"La implicaci\u00f3n de las personas, imprescindible para el cambio empresarial"},"content":{"rendered":"<p><strong>La \u00faltima sesi\u00f3n del Cine F\u00f3rum Empresarial APD en Bilbao, con la proyecci\u00f3n de \u2018The artist\u2019, gir\u00f3 en torno a la gesti\u00f3n del cambio.<\/strong><\/p>\n<p><strong><\/strong>La llegada del sonido transform\u00f3 para siempre la industria del cine, dejando en el camino a quienes no supieron o no quisieron adaptarse a este nuevo escenario. Por el contrario, los profesionales con visi\u00f3n y flexibilidad aprovecharon el momento para triunfar y labrarse una carrera con futuro. Ocurri\u00f3 en los a\u00f1os veinte del siglo pasado, lo cuenta la pel\u00edcula \u2018The artist\u2019 y es una gran lecci\u00f3n sobre c\u00f3mo debe gestionarse el cambio en el \u00e1mbito empresarial.<\/p>\n<blockquote><p>La \u00faltima edici\u00f3n del Cine F\u00f3rum APD, celebrado esta semana en Bilbao junto con el Museo Guggenheim, con el patrocinio de Adecco, Ferroser y Euskaltel, y la colaboraci\u00f3n de DeustoAlumni y Cine-Club Fas, gir\u00f3 en torno a esta cuesti\u00f3n.<\/p><\/blockquote>\n<p>Presentaron la sesi\u00f3n Xabier P\u00e9rez Gaubeka, del museo, y Mikel Madariaga, de APD.<\/p>\n<p>A la proyecci\u00f3n de la pel\u00edcula le sigui\u00f3 una mesa redonda moderada por <strong>Juan Carlos Cubeiro, socio director de IDEO<\/strong>, y con la participaci\u00f3n de <strong>Koldo Lasala, director de Recursos Humanos de Vicrila<\/strong>, <strong>Jos\u00e9 Antonio Crespo, director de Comunicaci\u00f3n de Erhardt<\/strong>, e <strong>Ignacio Pi, responsable Global de Mediapost<\/strong>.<\/p>\n<blockquote><p>Los directivos concluyeron que, como puede verse en la pel\u00edcula, no sirve de nada promover el cambio desde la gesti\u00f3n empresarial si no se cuenta con la implicaci\u00f3n de las personas que integran la organizaci\u00f3n y su propia y personal disposici\u00f3n al cambio.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La \u00faltima sesi\u00f3n del Cine F\u00f3rum Empresarial APD en Bilbao, con la proyecci\u00f3n de \u2018The artist\u2019, gir\u00f3 en torno a la gesti\u00f3n del cambio. La llegada del sonido transform\u00f3 para siempre la industria del cine, dejando en el camino a quienes no supieron o no quisieron adaptarse a este nuevo escenario. Por el contrario, los [&hellip;]<\/p>\n","protected":false},"author":557,"featured_media":2401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,12,13],"tags":[19,74,18,22,42,50,39],"class_list":["post-2400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion","category-networking","category-sociedad","tag-apd","tag-cine-forum","tag-colaboraciones","tag-deusto-alumni","tag-eventos","tag-ventajas-alumni","tag-ventajas-de-ser-deusto-alumni"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/users\/557"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/comments?post=2400"}],"version-history":[{"count":3,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2400\/revisions"}],"predecessor-version":[{"id":2404,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2400\/revisions\/2404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media\/2401"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media?parent=2400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/categories?post=2400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/tags?post=2400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}