{"id":2655,"date":"2013-03-08T14:01:04","date_gmt":"2013-03-08T13:01:04","guid":{"rendered":"https:\/\/preblogs.deusto.es\/alumni\/?p=2655"},"modified":"2013-03-08T14:01:04","modified_gmt":"2013-03-08T13:01:04","slug":"lecturas-de-management-marca-personal","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/alumni\/lecturas-de-management-marca-personal\/","title":{"rendered":"Lecturas de Management: Marca Personal"},"content":{"rendered":"<p><strong>Deusto<\/strong>Alumni, en el marco del <a href=\"http:\/\/www.forodeempleo.deusto.es\" target=\"_blank\">IX Foro de Empleo y Emprendimiento Deusto<\/a>, te invita a la lectura de management: Marca personal: C\u00f3mo convertirse en la opci\u00f3n preferente, el d\u00eda <strong>20 de marzo a partir de las 18:30 horas<\/strong>, en la <strong>sala de Conferencias del campus de Bilbao<\/strong> de la Universidad de Deusto.<\/p>\n<p><strong>Programa:<\/strong><\/p>\n<p><strong>18:30 h Recepci\u00f3n de asistentes<\/strong><br \/>\n<strong>18:40 h Bienvenida<\/strong><br \/>\nMikel Madariaga, Director de la Zona Norte de APD<br \/>\nRoberto San Salvador del Valle, Vicerrector de Comunicaci\u00f3n,<br \/>\nPluriling\u00fcismo y Proyecci\u00f3n Social de la Universidad de Deusto<br \/>\n<strong>18:45 h El autor y su libro<\/strong><br \/>\nPilar Kaltzada, Consultora en Comunicaci\u00f3n Estrat\u00e9gica,<br \/>\nDirectora de Comunicaci\u00f3n y Relaciones Institucionales de IDE,<br \/>\ndialoga con Andr\u00e9s P\u00e9rez Ortega, Pionero en marca personal<br \/>\ny posicionamiento profesional sobre su libro<br \/>\n\u201cMarca personal: c\u00f3mo convertirse en la opci\u00f3n preferente\u201d<br \/>\n<strong>LECTURAS DE MANAGEMENT<\/strong><br \/>\n\u2013 \u00bfPor qu\u00e9 es necesario desarrollar una marca personal?<br \/>\n\u2013 \u00bfQu\u00e9 hay que tener en cuenta para desarrollar un programa de posicionamiento \u201cpersonal\u201d?<br \/>\n\u2013 \u00bfC\u00f3mo podemos descubrir el valor de nuestra propia marca personal?<br \/>\n\u2013 \u00bfC\u00f3mo dar el salto del concepto empleado al de profesional de servicios?<br \/>\n\u2013 \u00bfC\u00f3mo tengo que actuar para que mi marca personal sobreviva y sobresalga del resto?<br \/>\n<strong>19:15 h Mesa redonda:<\/strong><br \/>\nMarca Personal. C\u00f3mo hacernos visibles en un entorno homog\u00e9neo, competitivo y cambiante.<\/p>\n<p>Andr\u00e9s P\u00e9rez Ortega, Pionero en marca personal y posicionamiento profesional<br \/>\nMariv\u00ed Campos, Socia de Norman Broadbent<br \/>\nCelestino Mart\u00ednez, Asesor y formador en integraci\u00f3n de marketing online y offline<\/p>\n<p><strong>\u00bfC\u00f3mo inscribirse?<\/strong><\/p>\n<p>Evento exclusivo para personas dadas de alta en<a href=\"https:\/\/www.alumni.deusto.es\/cs\/Satellite\/deustoalumni\/es\/deusto-alumni\/unete-a-deusto-alumni\" target=\"_blank\"><strong> Deusto<\/strong>Alumni<\/a> e invitados de APD y empresas colaboradoras. <strong>Enviar un email a alumni_eventos@deusto.es con Asunto: \u00abMarca personal\u00bb.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DeustoAlumni, en el marco del IX Foro de Empleo y Emprendimiento Deusto, te invita a la lectura de management: Marca personal: C\u00f3mo convertirse en la opci\u00f3n preferente, el d\u00eda 20 de marzo a partir de las 18:30 horas, en la sala de Conferencias del campus de Bilbao de la Universidad de Deusto. Programa: 18:30 h [&hellip;]<\/p>\n","protected":false},"author":557,"featured_media":2656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,14,12],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empleo-emprendimiento","category-formacion","category-networking"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/users\/557"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/comments?post=2655"}],"version-history":[{"count":1,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2655\/revisions"}],"predecessor-version":[{"id":2657,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2655\/revisions\/2657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media\/2656"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media?parent=2655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/categories?post=2655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/tags?post=2655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}