El estudio se ha llevado a cabo en 48 hoteles con categor\u00eda oficial de 3 a 5 estrellas durante el periodo 1998-2011 y la conclusi\u00f3n principal resultante es que la utilizaci\u00f3n que han seguido los hoteles vascos de esta t\u00e9cnica es b\u00e1sicamente aparente, ya que su gesti\u00f3n del Yield Management se ha limitado a realizar una gesti\u00f3n din\u00e1mica de sus tarifas en los diferentes canales de venta lo que les ha llevado a tener resultados dispares en cada una de las tres capitales.<\/p><\/blockquote>\n
Si contextualizamos sus resultados en el mercado nacional e internacional, utilizando un s\u00edmil acad\u00e9mico-docente, Donostia-San Sebasti\u00e1n obtendr\u00eda un sobresaliente, Bilbao un progresa adecuadamente y Vitoria-Gasteiz un necesita mejorar. La explicaci\u00f3n de este comportamiento distinto de los hoteles de las tres capitales se basa en el incremento del n\u00famero de habitaciones y hoteles que han sufrido estas dos \u00faltimas, que unido a la utilizaci\u00f3n aparente del Yield Management que se realiza en las tres capitales, les haya producido una disminuci\u00f3n en sus tarifas de venta (guerra de precios).<\/p>\n
Por tanto, fruto de este an\u00e1lisis, Jos\u00e9 Mar\u00eda Oteo plantea un modelo que explicite los factores propios consustanciales de un mercado competitivo que considera se deben analizar como paso previo a la implantaci\u00f3n del Yield Management en los hoteles de ese destino.<\/p>\n
Su utilidad pr\u00e1ctica radicar\u00eda, utilizando un s\u00edmil agr\u00edcola, con el an\u00e1lisis de las caracter\u00edsticas f\u00edsico-qu\u00edmico-biol\u00f3gicas de la tierra de una parcela determinada como paso previo anterior a su sembrado, de modo que la idoneidad para un cultivo concreto quede cient\u00edficamente demostrada con anterioridad, de modo que se optimice la capacidad productiva de ese terreno.<\/p>\n","protected":false},"excerpt":{"rendered":"
Una nueva tesis doctoral de la Universidad de Deusto concluye que la aplicaci\u00f3n del yield management en los hoteles vascos es b\u00e1sicamente aparente. Una nueva tesis doctoral defendida en la Universidad de Deusto ha analizado el efecto que ha tenido la aplicaci\u00f3n de la t\u00e9cnica del Yield Management en el sector hotelero de las tres […]<\/p>\n","protected":false},"author":557,"featured_media":2979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[158,43,33,77],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad","tag-tesis-doctoral","tag-turismo","tag-ud","tag-universidad-de-deusto"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/users\/557"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/comments?post=2978"}],"version-history":[{"count":3,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2978\/revisions"}],"predecessor-version":[{"id":11351,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/2978\/revisions\/11351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media\/2979"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media?parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/categories?post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/tags?post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}