{"id":3499,"date":"2014-06-20T12:56:33","date_gmt":"2014-06-20T10:56:33","guid":{"rendered":"https:\/\/preblogs.deusto.es\/alumni\/?p=3499"},"modified":"2022-05-02T17:57:43","modified_gmt":"2022-05-02T15:57:43","slug":"marketing-para-ingenieros-entendiendo-el-mercado-desde-la-perspectiva-del-cliente","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/alumni\/marketing-para-ingenieros-entendiendo-el-mercado-desde-la-perspectiva-del-cliente\/","title":{"rendered":"Marketing para Ingenieros: Entendiendo el Mercado desde la Perspectiva del Cliente"},"content":{"rendered":"

\u00bfPor qu\u00e9 mi producto no se vende?<\/strong>
\n \u00bfSi mi producto es superior al de los competidores, por qu\u00e9 no me lo compran?<\/strong><\/p>\n

En esta sesi\u00f3n, trataremos de identificar los procesos para vender, desde el concepto hasta la fidelizaci\u00f3n de los clientes. Pero el tema clave ser\u00e1 por qu\u00e9 pasar de pensar en producto a pensar en cliente.<\/p>\n

\u00bfCu\u00e1ndo? <\/strong>3 de julio, 16:00 horas.<\/p>\n

\u00bfD\u00f3nde? <\/strong>Madrid Network. C\/ Jos\u00e9 Abascal, 56<\/p>\n\n\n\n
David Ruiz de Olano<\/p>\n\n\n\n
\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
David Ruiz de Olano es profesor de marketing y director de programas de Deusto Business School. De formaci\u00f3n Licenciado en Ciencias F\u00edsicas, ha realizado estudios de management y es doctor por la Universidad de Turin. Ha profundizado en cursos en Harvard Business School y en el MIT y publica en diferentes revistas. Antes de dedicarse al mundo acad\u00e9mico, trabaj\u00f3 en varias start ups y en banca en Par\u00eds, Londr\u00e9s y Mil\u00e1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

La jornada adem\u00e1s de servir como punto de encuentro y de intercambio de experiencias, servir\u00e1 para que puedas conocer m\u00e1s en profundidad los programas de formaci\u00f3n directiva de Deusto Business School en su sede de Madrid<\/p>\n

Para confirmar haz clic\u00a0aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 mi producto no se vende? \u00bfSi mi producto es superior al de los competidores, por qu\u00e9 no me lo compran? En esta sesi\u00f3n, trataremos de identificar los procesos para vender, desde el concepto hasta la fidelizaci\u00f3n de los clientes. Pero el tema clave ser\u00e1 por qu\u00e9 pasar de pensar en producto a pensar […]<\/p>\n","protected":false},"author":557,"featured_media":3500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,12],"tags":[62,42,97,56,236],"class_list":["post-3499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion","category-networking","tag-dbs","tag-eventos","tag-madrid","tag-masteres","tag-networking"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/3499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/users\/557"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/comments?post=3499"}],"version-history":[{"count":9,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/3499\/revisions"}],"predecessor-version":[{"id":11452,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/posts\/3499\/revisions\/11452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media\/3500"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/media?parent=3499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/categories?post=3499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/alumni\/wp-json\/wp\/v2\/tags?post=3499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}