{"id":721,"date":"2017-09-13T05:50:14","date_gmt":"2017-09-13T03:50:14","guid":{"rendered":"https:\/\/preblogs.deusto.es\/bigdata\/?p=721"},"modified":"2017-09-13T05:51:39","modified_gmt":"2017-09-13T03:51:39","slug":"business-intelligence-vs-torturadores-de-datos","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/bigdata\/business-intelligence-vs-torturadores-de-datos\/","title":{"rendered":"Business Intelligence vs. Torturadores de datos"},"content":{"rendered":"<p style=\"text-align: justify;\">(Art\u00edculo escrito por nuestra alumna <a href=\"http:\/\/www.olarrieta.com\" target=\"_blank\">Olatz Arrieta<\/a>, de la 3\u00aa promoci\u00f3n del <a href=\"http:\/\/www.bigdata.deusto.es\" target=\"_blank\">Programa de Big Data y Business Intelligence<\/a> en Bilbao)<\/p>\n<p style=\"text-align: justify;\">Retomamos la actividad tras el verano iniciando mi tercer (y pen\u00faltimo) m\u00f3dulo del curso anual \u201cPrograma de <a href=\"http:\/\/www.deusto.es\/cs\/Satellite\/deusto\/es\/universidad-deusto\/estudios\/programa-en-big-data-y-business-intelligence\/programa\">Big Data y Business Intelligence<\/a>\u201d de la <a href=\"http:\/\/www.deusto.es\" target=\"_blank\">Universidad de Deusto<\/a>. En esta primera sesi\u00f3n, de un breve repaso de conceptos clave de estad\u00edstica quiero destacar una frase, que \u201ccojo prestada\u201d de la presentaci\u00f3n de nuestro profesor Enrique Onieva, que me ha encantado porque es absolutamente cierta:<\/p>\n<p style=\"text-align: center;\"><strong><em>\u201cUnos datos convenientemente torturados te dir\u00e1n todo aquello que desees o\u00edr\u201d<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">El arte de \u201ctorturar\u201d datos lo manejan con maestr\u00eda muchas profesiones como por ejemplo los <em>periodistas<\/em>, que encuentran soporte a los titulares que convenga publicar, o tambi\u00e9n por ejemplo (debo de reconocerlo), nosotros los <em>consultores,<\/em> en algunos informes de diagn\u00f3stico o selecci\u00f3n. Porque es cierto que siempre encuentras en un conjunto de datos un punto de vista de an\u00e1lisis que refuerza tus argumentos, y a la contra lo mismo.<\/p>\n<p style=\"text-align: justify;\">Por eso, en este mundo del <strong>Business Intelligence<\/strong> es tan crucial:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Tener claras las preguntas a responder<\/strong>, los <strong>objetivos<\/strong> perseguidos en el an\u00e1lisis de los datos, que a menudo requiere de una secuencia de preguntas que van de lo m\u00e1s general a lo m\u00e1s particular y que habitualmente te van obligando a enriquecer tu informaci\u00f3n con m\u00e1s datos de los inicialmente disponibles.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">As\u00ed por ejemplo, no es lo mismo preguntarse:<\/p>\n<p style=\"text-align: justify; padding-left: 60px;\"><em>\u201cQu\u00e9 producto\/servicio se vende m\u00e1s\u201d &lt;-&gt; \u201cCon qu\u00e9 producto\/servicio ganamos m\u00e1s\u201d<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 60px;\"><em>\u201cQu\u00e9 m\u00e1quina tiene m\u00e1s incidencias\/aver\u00edas\u201d &lt;-&gt; \u201cQu\u00e9 m\u00e1quina tiene m\u00e1s incidencias\/aver\u00edas por unidad de producci\u00f3n\u201d<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 60px;\"><em>\u201cQu\u00e9 clientes hemos perdido\u201d &lt;-&gt; \u201cQu\u00e9 clientes hemos perdido por n\u00ba de reclamaciones\/incidencias registradas\u201d<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Conocer muy bien los datos<\/strong> a analizar: sus circunstancias de obtenci\u00f3n, fiabilidad del dato, significado y relevancia de cada campo\/atributo disponible, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Resumiendo:<\/p>\n<p style=\"text-align: center;\"><strong>CALIDAD DEL AN\u00c1LISIS=<br \/>\nCALIDAD DEL DATO<br \/>\n+<br \/>\nCALIDAD DEL GESTOR<\/strong><\/p>\n<p><a href=\"https:\/\/blogs.deusto.es\/bigdata\/wp-content\/uploads\/sites\/8\/2017\/09\/wranglingbigdata.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-723\" src=\"https:\/\/blogs.deusto.es\/bigdata\/wp-content\/uploads\/sites\/8\/2017\/09\/wranglingbigdata.jpg\" alt=\"data wrangling\" width=\"960\" height=\"400\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/8\/2017\/09\/wranglingbigdata.jpg 960w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/8\/2017\/09\/wranglingbigdata-300x125.jpg 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Fuente:\u00a0https:\/\/alumni.berkeley.edu\/sites\/default\/files\/styles\/960&#215;400\/public\/wranglingbigdata.jpg?itok=k0fK1fJQ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Art\u00edculo escrito por nuestra alumna Olatz Arrieta, de la 3\u00aa promoci\u00f3n del Programa de Big Data y Business Intelligence en Bilbao) Retomamos la actividad tras el verano iniciando mi tercer (y pen\u00faltimo) m\u00f3dulo del curso anual \u201cPrograma de Big Data y Business Intelligence\u201d de la Universidad de Deusto. En esta primera sesi\u00f3n, de un breve &hellip; <a href=\"https:\/\/blogs.deusto.es\/bigdata\/business-intelligence-vs-torturadores-de-datos\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Business Intelligence vs. Torturadores de datos<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[2,5,465,124,3,466,4,467],"class_list":["post-721","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-big-data","tag-business-intelligence","tag-data-wrangling","tag-datos","tag-deusto","tag-olatz-arrieta","tag-programa-big-data","tag-torturadores-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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