{"id":11157,"date":"2020-05-19T12:25:28","date_gmt":"2020-05-19T10:25:28","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=11157"},"modified":"2020-05-19T12:46:20","modified_gmt":"2020-05-19T10:46:20","slug":"segunda-sesion-de-deustostart-ii-online","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/","title":{"rendered":"Segunda sesi\u00f3n de DeustoSTART II (online)"},"content":{"rendered":"\n<p class=\"has-text-align-left\">La segunda sesi\u00f3n del viernes 15 de mayo comenz\u00f3 con una sesi\u00f3n de <a href=\"https:\/\/www.linkedin.com\/in\/monikatubia\/\">Monika Tubia<\/a>, donde coment\u00f3 lo importante que es tener miedo en momentos de cambios y toma de riesgos puesto que nos ayudan a reaccionar. Es verdad que cuando el miedo nos paraliza, el cerebro se anticipa a escenarios catastr\u00f3ficos por el miedo al fracaso. Esto no nos ayuda a avanzar porque perdemos la perspectiva y entramos en un bucle. Por eso, hay que interpretarlo debidamente, es decir, hay que aprender del camino que nos ha llevado a esas situaciones y, as\u00ed, poder mejorar el resultado en otra ocasi\u00f3n. Adem\u00e1s, recalc\u00f3 en la importancia que tiene en \u201chablarse\u201d bien y tener una mente positiva, puesto que todas las experiencias nos aportan lecciones de las que podemos aprender.&nbsp;<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1024x576.png\" alt=\"\" class=\"wp-image-11158\" width=\"548\" height=\"308\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1024x576.png 1024w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-300x169.png 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-768x432.png 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0.png 1366w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure><\/div>\n\n\n\n<p>Despu\u00e9s de la introducci\u00f3n de Monika Tubia sobre el miedo y la importancia de usarlo a nuestro favor, <a href=\"https:\/\/www.linkedin.com\/in\/janiregordonisasi\/\">Janire Gordon<\/a> introdujo a <a href=\"https:\/\/www.linkedin.com\/in\/gloriaelements\/\">Gloria Marzo<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2020\/05\/unnamed-1.png\" alt=\"\" class=\"wp-image-11159\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/unnamed-1.png 512w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/unnamed-1-300x169.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Gloria comenz\u00f3 hablando del marketing digital y ha explicado el 4G y el funcionamiento de <a href=\"https:\/\/www.linkedin.com\/company\/google\/\">Google<\/a>, del <em>Ecommerce<\/em>, de las aplicaciones <em>Freemium<\/em> y de las redes sociales a la hora de promocionar una empresa o productos por Internet. Adem\u00e1s, ha comentado que <a href=\"https:\/\/www.linkedin.com\/company\/canva\/\">Canva<\/a> es muy \u00fatil a la hora de dise\u00f1ar fotos y tener una buena imagen corporativa.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1-1024x576.png\" alt=\"\" class=\"wp-image-11160\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1-1024x576.png 1024w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1-300x169.png 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1-768x432.png 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-1.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Continu\u00f3 explicando que a la hora de emprender hay que analizar primero las tendencias del mercado y adaptarse a \u00e9l puesto que est\u00e1 mal llegar tarde, al igual que llegar temprano. Adem\u00e1s, hay que saber si un producto funciona o no y ver si la sociedad est\u00e1 preparada para aceptarlo. A veces, el propio cliente puede influenciar en qu\u00e9 sector se deber\u00eda enfocar una empresa porque, aunque un negocio se quiera enfocar en los mayores, puede que un producto tenga m\u00e1s \u00e9xito entre los j\u00f3venes. Tambi\u00e9n es importante saber qu\u00e9 puede ofrecer una empresa y tener claro qu\u00e9 se quiere conseguir en ese mercado.&nbsp;<\/p>\n\n\n\n<p>Aparte de hablar del mercado, explic\u00f3 el funcionamiento de <a href=\"https:\/\/www.linkedin.com\/company\/canva\/\">Semrush<\/a> y <a href=\"https:\/\/answerthepublic.com\/\">Answer the Public,<\/a> recomend\u00f3 varias extensiones de <a href=\"https:\/\/www.linkedin.com\/company\/google\/\">Google<\/a> Chrome que les podr\u00eda ayudar para posicionarse en Internet&nbsp; e hizo una demostraci\u00f3n de c\u00f3mo se usa <a href=\"https:\/\/trends.google.es\/trends\/\">Google trends<\/a> con las palabras \u201cpijama\u201d, \u201ccamis\u00f3n\u201d y \u201cbata\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-2-1024x576.png\" alt=\"\" class=\"wp-image-11161\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-2-1024x576.png 1024w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-2-300x169.png 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-2-768x432.png 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/pasted-image-0-2.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Para terminar, aunque estuviera comentando la importancia que tiene el <em>E-commerce,<\/em> record\u00f3 que uno no deber\u00eda empezar su empresa desde ahi. Primero uno debe conocer la opini\u00f3n de los familiares y profesionales y analizar el caso de otras empresas, y despu\u00e9s de ese proceso, deber\u00edan poner su proyecto en marcha.&nbsp;<\/p>\n\n\n\n<p>La segunda parte de la sesi\u00f3n, donde <a href=\"https:\/\/twitter.com\/untalmitxel\">Mitxel Santamarina<\/a> tom\u00f3 el mando, fue un ejercicio donde cada participante pudo tomar parte en varias actividades grupales que \u00e9l prepar\u00f3. Por ejemplo, tuvieron que completar una historia entre todos, pensaron en los diferentes usos que podr\u00eda tener una taza y contaron dos historias, una de ellas ten\u00eda que ser una experiencia verdadera y la otra no. Sin embargo, para ganar, uno ten\u00eda que hacer pensar a los dem\u00e1s participantes que la falsa historia era la verdadera. Esta segunda parte de la sesi\u00f3n fue muy efectiva a la hora de ayudar a los participantes a abrirse entre ellos y poderse conocer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2020\/05\/mitxel-santamarina-deusto-start-ii.jpeg\" alt=\"\" class=\"wp-image-11213\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/mitxel-santamarina-deusto-start-ii.jpeg 680w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/mitxel-santamarina-deusto-start-ii-300x225.jpeg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2020\/05\/unnamed-1-1.png\" alt=\"\" class=\"wp-image-11162\" width=\"512\" height=\"288\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/unnamed-1-1.png 512w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2020\/05\/unnamed-1-1-300x169.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>No os olvid\u00e9is de seguirnos en nuestras redes, donde actualizamos de forma m\u00e1s regular nuestras novedades.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<a class=\"twitter-timeline\" data-width=\"500\" data-height=\"750\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/deustoEmprende?ref_src=twsrc%5Etfw\">Tweets by deustoEmprende<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<p><span class='st_facebook_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='sharethis'><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La segunda sesi\u00f3n del viernes 15 de mayo comenz\u00f3 con una sesi\u00f3n de Monika Tubia, donde coment\u00f3 lo importante que es tener miedo en momentos de cambios y toma de riesgos puesto que nos ayudan a reaccionar. Es verdad que cuando el miedo nos paraliza, el cerebro se anticipa a escenarios catastr\u00f3ficos por el miedo [&hellip;]<\/p>\n<p><span class='st_facebook_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='Segunda sesi\u00f3n de DeustoSTART II (online)' st_url='https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostart-ii-online\/' displayText='sharethis'><\/span><\/p>","protected":false},"author":387,"featured_media":11159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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