{"id":1137,"date":"2012-11-06T18:18:05","date_gmt":"2012-11-06T17:18:05","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=1137"},"modified":"2018-07-09T09:57:47","modified_gmt":"2018-07-09T07:57:47","slug":"primer-dia-deustopush12-empezamos-con-amalio-rey","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/primer-dia-deustopush12-empezamos-con-amalio-rey\/","title":{"rendered":"Primer d\u00eda DeustoPush12, empezamos con Amalio Rey"},"content":{"rendered":"

\u00a1Hemos empezado #DEUSTOPUSH12 con energia!<\/p>\n

Tras un peque\u00f1o warm up<\/em>, Amalio Rey<\/strong> ha entrado directamente en harina con los puntos esenciales de una de las herramientas del emprendimiento social: la empresa social.<\/p>\n

\"\"<\/a><\/p>\n

Centrado en el juego-trampa del lenguaje<\/strong>\u00a0de \u00abempresa\u00bb en el mundo del emprendiemiento social y c\u00f3mo, en nuestro campo, podemos utilizarlo a nuestro favor.<\/p>\n

\u00bfCu\u00e1l es la gran trampa? Intentar aplicar la disciplina de negocio per s\u00e9<\/em>\u00a0al emprendimiento social. \u00bfEl\u00a0juego? Conjugar el lenguaje… De competidores a complementadores, aplicar el marketing con criterio social (qu\u00e9, qui\u00e9n y c\u00f3mo)… La clave en el emprendimiento social radica en el ejercicio de la empat\u00eda<\/strong> en cada paso.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Nos hemos detenido tambi\u00e9n en el valor real de las ideas<\/strong>, y si est\u00e1n sobrevaloradas. La importancia de los lead users<\/strong>, y c\u00f3mo llegar a ellos lo antes posible para desarrollar los proyectos.<\/p>\n

Pero el gran debate ha surgido en torno a la escalabilidad<\/strong>, con una doble vertiente: la incardinaci\u00f3n de la escalabilidad con el plan de vida o motivaci\u00f3n de la persona emprendedora y, dos, si el proyecto es escalable y las empresas de autor.<\/p>\n

Y, como postre, hemos desmenuzado tres proyectos enfocados al emprendimiento social en un proceso de mentoring muy intenso.<\/p>\n

\"\"<\/a><\/p>\n

Tenemos hoy por la noche para interiorizar los aprendizajes, ma\u00f1ana empezaremos el d\u00eda con un briefing de esta primera sesi\u00f3n. \u00a1Estad atent@s!<\/p>\n

 <\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u00a1Hemos empezado #DEUSTOPUSH12 con energia! Tras un peque\u00f1o warm up, Amalio Rey ha entrado directamente en harina con los puntos esenciales de una de las herramientas del emprendimiento social: la empresa social. Centrado en el juego-trampa del lenguaje\u00a0de \u00abempresa\u00bb en el mundo del emprendiemiento social y c\u00f3mo, en nuestro campo, podemos utilizarlo a nuestro favor. […]<\/p>\n

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