{"id":18850,"date":"2024-03-21T14:59:58","date_gmt":"2024-03-21T13:59:58","guid":{"rendered":"https:\/\/blogs.deusto.es\/iedeusto\/?p=18850"},"modified":"2024-03-21T16:45:46","modified_gmt":"2024-03-21T15:45:46","slug":"no-al-greenwashing-alai-retail-se-une-a-innogune","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/","title":{"rendered":"No al greenwashing &#8211; Alai Retail se une a Innogune"},"content":{"rendered":"\n<p>Hace poco dimos la bienvenida a la iniciativa Alai Retail en Innogune. En Alai Retail ofrecen soluciones de dise\u00f1o para el punto de venta, sector retail, enfocadas en sostenibilidad y materiales ecol\u00f3gicos. Desde un estudio sobre la situaci\u00f3n actual de los puntos de venta del cliente, les presentan propuestas para mejorar el impacto medioambiental de sus tiendas y campa\u00f1as promocionales.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAASydwEBc5U6u8dawDFO70EjWTJAmq3Zf-s?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3BrdhJEMYSSa6CN3RjD0QyZg%3D%3D\" title=\"\">Clara Melegari<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/ACoAABLMCw0B3OHsfzsH_z0sf__gEyPGymtFLHw?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3BrdhJEMYSSa6CN3RjD0QyZg%3D%3D\" title=\"\">Varsha Lai<\/a>, sus fundadoras, tienen claros sus objetivos. El retail es uno de los sectores m\u00e1s contaminantes, por lo que su agencia les ayudar\u00e1 a minimizar los residuos en sus puntos de venta y favorecer\u00e1 la circularidad en los elementos fijos de tienda (mobiliario, expositores, escaparates, etc.). Cuantificando la situaci\u00f3n inicial de cliente con datos objetivos, facilitan la lucha contra el greenwashing. Adem\u00e1s, ambas est\u00e1n participando actualmente en el programa <a href=\"https:\/\/www.deusto.es\/es\/inicio\/estudia\/estudios\/curso-seminario\/deusto-sip\" title=\"\">DeustoSIP: Social Innovation Program<\/a> con el fin de ampliar sus conocimientos en el \u00e1mbito de la innovaci\u00f3n social. <\/p>\n\n\n\n<p>\u00c9stos son son los principales indicadores medioambientales en Alai Retail:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prevenci\u00f3n de la contaminaci\u00f3n y gesti\u00f3n de los residuos.<\/li>\n\n\n\n<li>Utilizaci\u00f3n de materiales org\u00e1nicos y reciclados\/reciclables.<\/li>\n<\/ol>\n\n\n\n<p>En definitiva, Alai Retail ofrece soluciones personalizadas con un claro enfoque de sostenibilidad. Clara y Varsha quieren dejar atr\u00e1s la contaminaci\u00f3n masiva del sector retail con una lucha contra el greenwashing.<\/p>\n\n\n\n<p>\u00bfQuieres saber m\u00e1s? Visita su p\u00e1gina de LinkedIn o cont\u00e1ctales: <a href=\"mailto:alaidesignstudio@gmail.com\">alaidesignstudio@gmail.com<\/a><\/p>\n<p><span class='st_facebook_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='sharethis'><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace poco dimos la bienvenida a la iniciativa Alai Retail en Innogune. En Alai Retail ofrecen soluciones de dise\u00f1o para el punto de venta, sector retail, enfocadas en sostenibilidad y materiales ecol\u00f3gicos. Desde un estudio sobre la situaci\u00f3n actual de los puntos de venta del cliente, les presentan propuestas para mejorar el impacto medioambiental de [&hellip;]<\/p>\n<p><span class='st_facebook_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='No al greenwashing &#8211; Alai Retail se une a Innogune' st_url='https:\/\/blogs.deusto.es\/iedeusto\/no-al-greenwashing-alai-retail-se-une-a-innogune\/' displayText='sharethis'><\/span><\/p>","protected":false},"author":387,"featured_media":18851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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