{"id":21169,"date":"2026-04-29T09:43:04","date_gmt":"2026-04-29T07:43:04","guid":{"rendered":"https:\/\/blogs.deusto.es\/iedeusto\/?p=21169"},"modified":"2026-05-04T09:58:19","modified_gmt":"2026-05-04T07:58:19","slug":"impartimos-un-taller-de-modelos-de-negocioa-a-estudiantes-de-la-facultad-de-ingenieria","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/impartimos-un-taller-de-modelos-de-negocioa-a-estudiantes-de-la-facultad-de-ingenieria\/","title":{"rendered":"Impartimos un taller de Modelos de Negocio a estudiantes de la Facultad de Ingenier\u00eda"},"content":{"rendered":"\n

El pasado 28 de abril tuvimos la oportunidad de impartir un taller a alumnado de primer curso del grado de Dise\u00f1o Industrial con un objetivo claro: conectar el dise\u00f1o con la innovaci\u00f3n y el emprendimiento. La sesi\u00f3n fue dinamizada por Elene Susperregi<\/a> e Iraide Aramberria<\/a>, compa\u00f1eras de Deusto Emprende<\/a>, y cont\u00f3 con la colaboraci\u00f3n de los profesores Marcelo Leslabay<\/a> y Julio C\u00e9sar Rivera<\/a>, a quienes agradecemos la oportunidad de seguir colaborando a\u00f1o tras a\u00f1o. <\/p>\n\n\n\n

El taller arranc\u00f3 con un primer bloque centrado en la inspiraci\u00f3n. A trav\u00e9s de ejemplos de proyectos emprendedores dentro del sector del dise\u00f1o, se les acerc\u00f3 la posibilidad de lanzar una iniciativa al mercado y tener una trayectoria emprendedora. Este enfoque permiti\u00f3 al alumnado ampliar su mirada profesional, entendiendo que sus capacidades creativas tambi\u00e9n pueden traducirse en iniciativas con valor econ\u00f3mico y social.<\/p>\n\n\n\n

En la segunda parte de la sesi\u00f3n, el foco se traslad\u00f3 al desarrollo pr\u00e1ctico. Los y las estudiantes, que ya ven\u00edan trabajando en equipo sobre un reto centrado en el mobiliario infantil, pudieron avanzar en sus propuestas incorporando una capa fundamental: el modelo de negocio. Para ello, se introdujo la herramienta Business Model Canvas<\/em>, que les permiti\u00f3 estructurar aspectos clave como la propuesta de valor, los segmentos de clientes o los canales de distribuci\u00f3n.<\/p>\n\n\n\n

Adem\u00e1s, se exploraron distintos modelos de ingresos, analizando cu\u00e1l se ajustaba mejor a cada proyecto. Este ejercicio no solo aport\u00f3 claridad, sino que ayud\u00f3 a entender que una buena idea de dise\u00f1o necesita tambi\u00e9n una base s\u00f3lida para ser viable.<\/p>\n\n\n\n

De este taller destacar\u00edamos la mezcla de creatividad, innovaci\u00f3n y conocimientos lo que dio lugar a una jornada especialmente enriquecedora. M\u00e1s all\u00e1 de los conceptos trabajados, el verdadero valor estuvo en c\u00f3mo el alumnado fue capaz de integrar el pensamiento de dise\u00f1o con la l\u00f3gica empresarial. Porque dise\u00f1ar no es solo imaginar soluciones: tambi\u00e9n es hacerlas posibles.<\/p>\n\n\n\n

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<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

El pasado 28 de abril tuvimos la oportunidad de impartir un taller a alumnado de primer curso del grado de Dise\u00f1o Industrial con un objetivo claro: conectar el dise\u00f1o con la innovaci\u00f3n y el emprendimiento. La sesi\u00f3n fue dinamizada por Elene Susperregi e Iraide Aramberria, compa\u00f1eras de Deusto Emprende, y cont\u00f3 con la colaboraci\u00f3n de […]<\/p>\n

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