{"id":2279,"date":"2013-05-22T13:47:08","date_gmt":"2013-05-22T11:47:08","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=2279"},"modified":"2023-06-09T11:24:23","modified_gmt":"2023-06-09T09:24:23","slug":"emprendeus-iv-tu-empresa-en-internet","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/emprendeus-iv-tu-empresa-en-internet\/","title":{"rendered":"Emprendeus IV: Tu Empresa en Internet"},"content":{"rendered":"
\n

La cuarta jornada Emprendeus, <\/strong>con el t\u00edtulo \u00abTU EMPRESA EN INTERNET\u00bb,<\/strong>\u00a0se llev\u00f3 a cabo de la mano de\u00a0Ismael Torralba, Gerente de la empresa DENOCHEYDIA<\/span><\/a><\/span>,\u00a0agencia especializada en dise\u00f1o web y marketing en internet.<\/span><\/p>\n

Fue una sesi\u00f3n intensa donde de principio a fin se habl\u00f3 de las diferentes tecnolog\u00edas aplicadas al marketing<\/strong> de una empresa<\/strong>, teniendo en cuenta y haciendo especial\u00a0hincapi\u00e9\u00a0en los siguientes temas: por una lado, las p\u00e1ginas web y las ventajas que puede proporcionarnos ‘Google’ y, por otro, el Social Media.<\/span><\/p>\n

En cuanto a las paginas web<\/strong>, coment\u00f3 entre otras muchas cosas que era\u00a0importante\u00a0tener en cuenta que\u00a0existe una parte de programaci\u00f3n y otra parte de dise\u00f1o.\u00a0Aconsej\u00f3\u00a0tambi\u00e9n\u00a0que, a la hora de hacer una estrategia en internet, lo primero que debemos hacer es definir las palabras clave de nuestra empresa\/proyecto.<\/span><\/p>\n

Habl\u00f3 de la importancia de un buen servidor<\/strong> donde \u00abduerma\u00bb nuestra web, \u00a0y de la importancia de la nacionalidad\u00a0del mismo \u00a0para el posicionamiento de las\u00a0b\u00fasquedas.<\/span><\/p>\n

\"P1010301\"<\/a><\/p>\n<\/div>\n

Respecto a la importancia del SEO<\/strong>, cuando no tenemos un nombre, debemos realizar la b\u00fasqueda de aquel que tengamos en mente.\u00a0Tambi\u00e9n\u00a0se deben mirar las \u00abt\u00e9cnicas\u00a0de\u00a0posici\u00f3n\u00a0penalizadas\u00bb para no tener problemas en las acciones de SEO. El posicionamiento es una tarea continua no puntual.<\/span><\/p>\n

En cuanto al social media<\/strong>, Ismael hizo especial\u00a0hincapi\u00e9\u00a0en la importancia del branding y coment\u00f3 las herramientas existentes para llevarlo a cabo de forma correcta: foros, blogs, directorios de empresa, etc. los cuales hay que elegir muy bien en base a la misi\u00f3n de la empresa.<\/span><\/p>\n

Hoy en d\u00eda, las\u00a0v\u00eddeo<\/strong>\u00a0recomendaciones<\/strong>\u00a0est\u00e1n de moda. Se trata de que una persona compre tu producto y se grabe en\u00a0v\u00eddeo\u00a0comentando su experiencia con el producto. Esto sirve pare luego difundirlo en nuestras redes, siempre intentando que hagan buenos comentarios sobre nosotros en nuestras redes y sino crearlos e incitar a que los hagan \ud83d\ude42<\/span><\/p>\n

 <\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

La cuarta jornada Emprendeus, con el t\u00edtulo \u00abTU EMPRESA EN INTERNET\u00bb,\u00a0se llev\u00f3 a cabo de la mano de\u00a0Ismael Torralba, Gerente de la empresa DENOCHEYDIA,\u00a0agencia especializada en dise\u00f1o web y marketing en internet. Fue una sesi\u00f3n intensa donde de principio a fin se habl\u00f3 de las diferentes tecnolog\u00edas aplicadas al marketing de una empresa, teniendo en […]<\/p>\n

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