{"id":6585,"date":"2017-05-08T12:26:46","date_gmt":"2017-05-08T10:26:46","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=6585"},"modified":"2018-06-27T08:27:32","modified_gmt":"2018-06-27T06:27:32","slug":"taller-branding-tu-marca-marca-la-diferencia","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/taller-branding-tu-marca-marca-la-diferencia\/","title":{"rendered":"Taller Branding: Tu marca\u2026 \u00bfmarca la diferencia?"},"content":{"rendered":"

\u00a1Aprende los conceptos b\u00e1sicos para dise\u00f1ar el branding<\/em> de tu empresa y marcar la diferencia! <\/b><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0<\/strong> \u00bfQu\u00e9 aprender\u00e1s<\/span>?<\/span><\/p>\n

    \n
  1. En el workshop aprender\u00e1s la importancia de <\/span>elegir y dise\u00f1ar bien el nombre de tu empresa y c\u00f3mo se hace.<\/b><\/li>\n
  2. Diferenciar\u00e1s los tipos de p\u00fablico <\/b>a los que te diriges, \u00bfcu\u00e1l es tu target<\/em>?<\/span><\/li>\n
  3. Definir\u00e1s los <\/span>valores de tu empresa<\/b>, el valor diferencial con respecto a la competencia y tu valor a\u00f1adido.<\/span><\/li>\n
  4. Descubrir\u00e1s cu\u00e1l es tu competencia directa.<\/span><\/li>\n
  5. Aprender\u00e1s <\/span>qu\u00e9 es y a hacer un briefing<\/em>.<\/b><\/li>\n
  6. Seleccionar\u00e1s de manera eficiente los <\/span>materiales de comunicaci\u00f3n gr\u00e1fica on\/off line <\/b>necesarios para tu empresa.<\/span> Desde la imagen de marca o soportes publicitarios hasta los medios y canales de promoci\u00f3n.<\/b><\/li>\n<\/ol>\n

    \u00bfCu\u00e1ndo y d\u00f3nde<\/span>? 7<\/strong><\/span>\u00a0de junio<\/strong> a las 15:30h<\/strong> en el aula ingenio, piso 3 del edificio ESIDE, Facultad de ingenier\u00eda <\/span>(ver mapa)<\/a>.\u00a0<\/span><\/p>\n

    Materiales<\/span>: <\/span>Cuaderno y bol\u00edgrafo o bien ordenador.<\/span><\/p>\n

    Inscripciones <\/strong>AQU\u00cd<\/a><\/span>\u00a0<\/a><\/p>\n

    \"generico\"<\/p>\n

    <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u00a1Aprende los conceptos b\u00e1sicos para dise\u00f1ar el branding de tu empresa y marcar la diferencia! \u00a0 \u00a0 \u00a0 \u00a0 \u00bfQu\u00e9 aprender\u00e1s? En el workshop aprender\u00e1s la importancia de elegir y dise\u00f1ar bien el nombre de tu empresa y c\u00f3mo se hace. Diferenciar\u00e1s los tipos de p\u00fablico a los que te diriges, \u00bfcu\u00e1l es tu target? […]<\/p>\n

    <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"author":387,"featured_media":6592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8,4,152],"tags":[312,49],"class_list":["post-6585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedors","category-emprendimiento","category-eventos","category-proximo-evento","tag-branding","tag-taller"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2017\/05\/generico.jpg","_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/posts\/6585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/comments?post=6585"}],"version-history":[{"count":7,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/posts\/6585\/revisions"}],"predecessor-version":[{"id":7248,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/posts\/6585\/revisions\/7248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/media\/6592"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/media?parent=6585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/categories?post=6585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/iedeusto\/wp-json\/wp\/v2\/tags?post=6585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}