{"id":6630,"date":"2017-05-26T12:41:44","date_gmt":"2017-05-26T10:41:44","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=6630"},"modified":"2018-06-27T08:25:43","modified_gmt":"2018-06-27T06:25:43","slug":"taller-estrategia-de-comunicacion-integral-en-la-empresa","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/","title":{"rendered":"Taller: Estrategia de Comunicaci\u00f3n integral en la empresa"},"content":{"rendered":"<p>Elabora tu plan On\/Offline y establece tus indicadores de gesti\u00f3n de la mano de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/nagoredelosrios\/\" target=\"_blank\" rel=\"noopener\">Nagore de los R\u00edos<\/a>,\u00a0Consultora Senior del Banco Mundial, fundadora de Irekia y especialista en comunicaci\u00f3n corporativa y en big y open data.<\/p>\n<p>Las primeras preguntas que nos hacemos a la hora de comunicar suelen ser: \u00bfQu\u00e9 canal utilizo? \u00bfD\u00f3nde tengo que tener presencia?. Sin embargo estas preguntas no se pueden responder si previamente no hemos resuelto otras muchas cuestiones estrat\u00e9gicas como: \u00bfCu\u00e1l es mi mensaje? \u00bfA qui\u00e9n le interesa? Y sobre todo \u00bfQu\u00e9 objetivos generales tiene mi empresa?<\/p>\n<p>En este taller de trabajo aprenderemos los pasos a seguir a la hora de<strong> elaborar una estrategia de comunicaci\u00f3n<\/strong>, conoceremos la herramienta que nos producir\u00e1 un plan y calendario de comunicaci\u00f3n al mayor grado de detalle, y elaboraremos los indicadores a seguir. Esta metodolog\u00eda abarca la <strong>comunicaci\u00f3n interna y externa<\/strong> y por supuesto los <strong>canales on line y off line<\/strong>.<\/p>\n<p><strong>Objetivos del taller:<\/strong><\/p>\n<ul>\n<li>Conocer los conceptos b\u00e1sicos de la comunicaci\u00f3n interna y externa, on line y off line.<\/li>\n<li>Conocer paso a paso la metodolog\u00eda OutreachTool para autoelaborar estrategias y planes de comunicaci\u00f3n.<\/li>\n<li>Conocer la herramienta tecnol\u00f3gica que nos permite sistematizar la estrategia, un calendario detallado de acciones comunicativas y exportar indicadores.<\/li>\n<li>Cocrear una estrategia de comunicaci\u00f3n global.<\/li>\n<li>Llevarnos estructurada y avanzada nuestra propia estrategia de comunicaci\u00f3n as\u00ed como los recursos necesarios para completarla y revisarla<\/li>\n<\/ul>\n<p><strong>\u00bfCu\u00e1ndo?<\/strong> 21 y 22 de junio de 15:30 a 18:00h.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bfD\u00f3nde?<\/strong> Aula 33, DBS Executive.<\/span><\/p>\n<p><strong>Inscripciones <span style=\"text-decoration: underline;\"><a href=\"https:\/\/docs.google.com\/a\/opendeusto.es\/forms\/d\/1LitTWZ9-t5-TBH6JzrDFk9Hm6glxPiA05pudY8Mzw3U\/edit?usp=drive_web\" target=\"_blank\" rel=\"noopener\">AQU\u00cd<\/a><\/span><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6633 size-full aligncenter\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2017\/05\/comunicacion.png\" alt=\"comunicacion\" width=\"309\" height=\"163\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2017\/05\/comunicacion.png 309w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2017\/05\/comunicacion-300x158.png 300w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/p>\n<p><span class='st_facebook_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='sharethis'><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Elabora tu plan On\/Offline y establece tus indicadores de gesti\u00f3n de la mano de\u00a0Nagore de los R\u00edos,\u00a0Consultora Senior del Banco Mundial, fundadora de Irekia y especialista en comunicaci\u00f3n corporativa y en big y open data. Las primeras preguntas que nos hacemos a la hora de comunicar suelen ser: \u00bfQu\u00e9 canal utilizo? \u00bfD\u00f3nde tengo que tener [&hellip;]<\/p>\n<p><span class='st_facebook_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='Taller: Estrategia de Comunicaci\u00f3n integral en la empresa' st_url='https:\/\/blogs.deusto.es\/iedeusto\/taller-estrategia-de-comunicacion-integral-en-la-empresa\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='Taller: Estrategia de 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