{"id":7878,"date":"2019-02-26T15:55:57","date_gmt":"2019-02-26T14:55:57","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=7878"},"modified":"2019-02-27T14:39:14","modified_gmt":"2019-02-27T13:39:14","slug":"marketing-comunicacion","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/","title":{"rendered":"Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n"},"content":{"rendered":"<h4 style=\"text-align: center;\">\u00a1Una buena estrategia de marketing hace que muchas veces un proyecto tenga \u00e9xito!<\/h4>\n<p>&nbsp;<\/p>\n<p>La semana pasada l@s alumn@s del M\u00e1ster Dual en Emprendimiento en acci\u00f3n tuvieron la suerte de aprender sobre <strong>Marketing y Comunicaci\u00f3n<\/strong> con<a href=\"https:\/\/twitter.com\/ignaciomunozcal\"> Ignacio Mu\u00f1oz\u00a0<\/a>\u00a0CEO de <a href=\"https:\/\/twitter.com\/GrupoAAguinaga\">Angulas Aguinaga<\/a> y con<a href=\"https:\/\/twitter.com\/JanireGordon\"> Janire Gordon<\/a>. La estrategia de marketing que se utiliza al lanzar un producto debe ser definida de antemano para as\u00ed poder conseguir que el negocio tenga un enfoque y una direcci\u00f3n identificando las mejores oportunidades que vale la pena perseguir, as\u00ed como las amenazas que deben evitarse.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7894 aligncenter\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2019\/02\/pppp.jpg\" alt=\"\" width=\"631\" height=\"534\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/pppp.jpg 579w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/pppp-300x254.jpg 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-7892 aligncenter\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2019\/02\/Tem\u00e1tica-4.-Marketing-y-Comunicaci\u00f3n_Jueves.jpg\" alt=\"\" width=\"757\" height=\"568\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/Tem\u00e1tica-4.-Marketing-y-Comunicaci\u00f3n_Jueves.jpg 4032w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/Tem\u00e1tica-4.-Marketing-y-Comunicaci\u00f3n_Jueves-300x225.jpg 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/Tem\u00e1tica-4.-Marketing-y-Comunicaci\u00f3n_Jueves-768x576.jpg 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/Tem\u00e1tica-4.-Marketing-y-Comunicaci\u00f3n_Jueves-1024x768.jpg 1024w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<p style=\"text-align: left;\">Es importante que los participantes asimilen la comunicaci\u00f3n como una parte m\u00e1s de sus proyectos. Para ello, los facilitadores les han propuesto utilizar herramientas como <strong>el pitch o el storytelling. <\/strong>De esta manera, en el <strong>proceso del lanzamiento de la iniciativa<\/strong> tendr\u00e1n los recursos suficientes para identificar a los intermediarios que m\u00e1s les convengan en ese momento crucial del proyecto.<\/p>\n<p style=\"text-align: left;\">Otra de las tem\u00e1ticas que trataron las sesiones del jueves y viernes pasado fue el<strong>\u00a0Marketing Digital<\/strong>. El \u00e9xito de esta estrategia de marketing se debe\u00a0a que cada vez utilizamos m\u00e1s Internet y se crean un mayor n\u00famero de p\u00e1ginas.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-7893 aligncenter\" src=\"https:\/\/blogs.deusto.es\/iedeusto\/wp-content\/uploads\/sites\/27\/2019\/02\/IMG_20190222_091615.jpg\" alt=\"\" width=\"761\" height=\"570\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/IMG_20190222_091615.jpg 4032w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/IMG_20190222_091615-300x225.jpg 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/IMG_20190222_091615-768x576.jpg 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/27\/2019\/02\/IMG_20190222_091615-1024x768.jpg 1024w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class='st_facebook_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='sharethis'><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Una buena estrategia de marketing hace que muchas veces un proyecto tenga \u00e9xito! &nbsp; La semana pasada l@s alumn@s del M\u00e1ster Dual en Emprendimiento en acci\u00f3n tuvieron la suerte de aprender sobre Marketing y Comunicaci\u00f3n con Ignacio Mu\u00f1oz\u00a0\u00a0CEO de Angulas Aguinaga y con Janire Gordon. La estrategia de marketing que se utiliza al lanzar un [&hellip;]<\/p>\n<p><span class='st_facebook_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='facebook'><\/span><span st_via='deustoDEC' st_username='deustoDEC' class='st_twitter_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='twitter'><\/span><span class='st_email_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='email'><\/span><span class='st_fblike_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='fblike'><\/span><span class='st_plusone_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='plusone'><\/span><span class='st_pinterest_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='pinterest'><\/span><span class='st_sharethis_buttons' st_title='Nueva tem\u00e1tica en el M\u00e1ster Dual en Emprendimiento en Acci\u00f3n' st_url='https:\/\/blogs.deusto.es\/iedeusto\/marketing-comunicacion\/' displayText='sharethis'><\/span><\/p>","protected":false},"author":387,"featured_media":7902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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