{"id":8759,"date":"2019-05-10T17:45:28","date_gmt":"2019-05-10T15:45:28","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=8759"},"modified":"2019-05-10T18:24:50","modified_gmt":"2019-05-10T16:24:50","slug":"segunda-sesion-de-deustostartii-con-german-anitua","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/segunda-sesion-de-deustostartii-con-german-anitua\/","title":{"rendered":"Segunda sesi\u00f3n de DeustoSTARTII con Germ\u00e1n Anitua"},"content":{"rendered":"

En la segunda sesi\u00f3n de DeustoSTARTII<\/strong> nos ha visitado Germ\u00e1n Anitua<\/strong> licenciado en ADE y diplomado en Marketing y\u00a0diplomacia y relaciones de negocios internacionales.<\/p>\n

\"\"<\/p>\n

Adem\u00e1s de ello, Germ\u00e1n es consultor senior de empresas en materia de estrategia empresarial, marketing estrat\u00e9gico, innovaci\u00f3n e internacionalizaci\u00f3n. Su especialidad es el asesoramiento empresarial para el crecimiento en mercados internacionales, basado en co-gerencias.<\/p>\n

En esta sesi\u00f3n Germ\u00e1n trat\u00f3 las tendencias tecnol\u00f3gicas que en este caso, pueden ser \u00fatiles para las personas emprendedoras de DeustoSTARTII para sus respectivas creaciones.<\/p>\n

\"\"<\/p>\n

Germ\u00e1n distingui\u00f3 dos conceptos totalmente distintos. Satisfacer necesidades (need) y satisfacer deseos (want). As\u00ed, les instruy\u00f3 en que podr\u00eda pasar que se centrasen en que est\u00e1n solventando necesidades y realmente no. Adem\u00e1s de la importancia de romper est\u00e1ndares\u00a0<\/strong>y podemos convertir deseos en necesidades por comercializaci\u00f3n y marketing pero en el caso de las PYMEs es muy dif\u00edcil, malgastando as\u00ed los recursos que podamos tener destinados a nuestro proyecto.<\/p>\n

Antes todo se basaba en el dicho de \u00aba qui\u00e9n madruga Dios le ayuda<\/em>\u00bb es decir, nos centramos en innovar y ser los y las primeras, cu\u00e1ndo podemos partir de una innovaci\u00f3n m\u00e1s sencilla. Por eso tenemos que tener en cuenta la innovaci\u00f3n disruptiva<\/strong> que es la clase de\u00a0innovaci\u00f3n\u00a0que se produce cuando un innovador lanza a un mercado una\u00a0innovaci\u00f3n\u00a0sencilla, conveniente, accesible y asequible, que transforma por completo una industria y genera otra totalmente nueva a trav\u00e9s de una propuesta de valor alternativa bien diferenciada.<\/p>\n

\"\"<\/p>\n

Por otra parte, las tecnolog\u00edas y su avance afectan en el modelo de negocio as\u00ed como en la publicidad. Por ejemplo, la aparici\u00f3n de m\u00f3viles ha cambiado la manera de funcionar de las agencias de publicidad (ya no vemos tantos carteles, es m\u00e1s publicidad on-line<\/em>). Tambi\u00e9n les habl\u00f3 a los y las participantes de herramientas de google como google scholar que es un buscador de Google enfocado y especializado en la b\u00fasqueda de contenido y literatura cient\u00edfico-acad\u00e9mica.\u200b<\/p>\n

Finalmente, Germ\u00e1n inspir\u00f3 a los y las participantes para hacer las cosas a lo grande y la importancia rellenar \u00e1reas que est\u00e9n vac\u00edas en el emprendimiento para generar as\u00ed la verdadera innovaci\u00f3n. Sobre todo, a seguir los caminos del emprendimiento.<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

En la segunda sesi\u00f3n de DeustoSTARTII nos ha visitado Germ\u00e1n Anitua licenciado en ADE y diplomado en Marketing y\u00a0diplomacia y relaciones de negocios internacionales. Adem\u00e1s de ello, Germ\u00e1n es consultor senior de empresas en materia de estrategia empresarial, marketing estrat\u00e9gico, innovaci\u00f3n e internacionalizaci\u00f3n. Su especialidad es el asesoramiento empresarial para el crecimiento en mercados internacionales, […]<\/p>\n

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