{"id":8826,"date":"2019-05-24T18:40:29","date_gmt":"2019-05-24T16:40:29","guid":{"rendered":"https:\/\/preblogs.deusto.es\/iedeusto\/?p=8826"},"modified":"2019-05-24T19:54:58","modified_gmt":"2019-05-24T17:54:58","slug":"cuarta-sesion-de-deustostartii-con-janire-gordon","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/iedeusto\/cuarta-sesion-de-deustostartii-con-janire-gordon\/","title":{"rendered":"Cuarta sesi\u00f3n de DeustoSTARTII con Janire Gordon"},"content":{"rendered":"

Este viernes 24 de mayo nos ha visitado Janire Gordon<\/a>, para impartir el cuarto taller de DeustoSTARTII 2019, que trataba sobre Comunicaci\u00f3n y Marketing Digital.<\/p>\n

\"\"<\/p>\n

Primeramente, las diferencias entre el marketing tradicional\u00a0 y marketing digital (redes sociales). Una t\u00e9cnica para definirlo puede ser la del coste y la medici\u00f3n, es decir, para ver lo que funciona y lo que no, hay que ir probando y ver lo que funciona. Adem\u00e1s de tener en cuenta el p\u00fablico objetivo de nuestro negocio.<\/p>\n

Janire dio importancia tambi\u00e9n al \u00abinbound marketing\u00bb una\u00a0metodolog\u00eda que combina t\u00e9cnicas de marketing y publicidad no intrusivas\u00a0con la finalidad de\u00a0contactar con un usuario al principio de su proceso de compra y acompa\u00f1arle hasta la transacci\u00f3n final.<\/p>\n

Por otro lado tambi\u00e9n habr\u00eda que tener en cuenta las 7 \u00abP\u00bbs<\/strong> del Marketing, es decir: el p<\/strong>roducto, el p<\/strong>recio, la p<\/strong>romoci\u00f3n, la colocaci\u00f3n (p<\/strong>lacement), la p<\/strong>ersona, el p<\/strong>roceso, la evidencia f\u00edsica (p<\/strong>hysical evidence).<\/p>\n

En cuanto al plan de marketing digital Janire les dio consejos en cuanto al manejo de las redes sociales, hashtags, l\u00edneas estrat\u00e9gicas en funci\u00f3n del objetivo, atraer clientes…<\/p>\n

Por \u00faltimo, Janire recalc\u00f3 la importancia de omnicanalidad es decir, gestionar varios canales como facebook, twitter… con una estrategia global. As\u00ed, hay que tener en cuenta que la imagen de todos los canales ha de ser homog\u00e9nea e intentar que el cliente se sienta c\u00f3modo en todos los medios que tengamos.<\/p>\n

\"\"<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Este viernes 24 de mayo nos ha visitado Janire Gordon, para impartir el cuarto taller de DeustoSTARTII 2019, que trataba sobre Comunicaci\u00f3n y Marketing Digital. Primeramente, las diferencias entre el marketing tradicional\u00a0 y marketing digital (redes sociales). Una t\u00e9cnica para definirlo puede ser la del coste y la medici\u00f3n, es decir, para ver lo que […]<\/p>\n

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