{"id":203,"date":"2016-01-12T11:20:52","date_gmt":"2016-01-12T10:20:52","guid":{"rendered":"https:\/\/preblogs.deusto.es\/innovandis\/?p=203"},"modified":"2016-01-12T11:23:27","modified_gmt":"2016-01-12T10:23:27","slug":"mikel-cortes-innovander-2g","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/innovandis\/mikel-cortes-innovander-2g\/","title":{"rendered":"Mikel Cort\u00e9s, iNNoVaNDeR 2G"},"content":{"rendered":"

\"mikel_cortes_2_rosa_cuadrado\"<\/a>\u00bfQu\u00e9 ha sido de ti desde que saliste de la Universidad?<\/b><\/p>\n

Al terminar la Universidad lanc\u00e9 junto con tres compa\u00f1eros una red social de viajes (Trourist.com). Era un proyecto muy ambicioso y que requer\u00eda de una importante inversi\u00f3n para competir en un mercado global. Nuestro objetivo era montar una especie de Airbnb de gu\u00edas tur\u00edsticos. Seguramente algo demasiado ambicioso para la experiencia con la que cont\u00e1bamos. Tras dos a\u00f1os intent\u00e1ndolo, decidimos pasar p\u00e1gina y a principios de 2011 lanzamos Breaking Molds<\/a> una agencia de comunicaci\u00f3n que juega con la creatividad, la estrategia y el dise\u00f1o para hacer que las marcas de nuestros clientes no sean marcas cualquiera.<\/p>\n

\u00bfQu\u00e9 es lo que m\u00e1s te apasiona de lo que haces ahora?<\/b><\/p>\n

En Breaking Molds trabajamos para tipolog\u00edas de clientes muy distintos y de sectores que no tienen nada que ver. Me encanta el hecho de enfrentarme a retos muy distintos cada poco tiempo: Desde hacer un spot de tele<\/a> para Eroski, hasta acciones de guerrilla<\/a> para startups como Wattio, pasando por proyectos con un enfoque social<\/a>. Esto hace que cada d\u00eda aprenda cosas nuevas y que pocos d\u00edas se parezcan al anterior.<\/p>\n

Adem\u00e1s, desde hace un par de a\u00f1os formo parte del staff de Innovandis llevando el taller Shake Away junto con Imanol Abad y Asier Perez. Para mi es una gozada estar en el lado contrario al que estaba hace ocho a\u00f1os y agitar a los nuevos innovanders. Es un chute de energ\u00eda brutal y disfruto much\u00edsimo haci\u00e9ndolo.<\/p>\n

\u00bfQu\u00e9 planes tienes de futuro?<\/b><\/p>\n

Mis planes de futuro pasan por seguir dando pasos firmes con Breaking Molds. Estamos en un momento en el que disfrutamos mucho de los proyectos que hacemos y estoy seguro de que a\u00fan nos queda mucho por aprender y trabajos chulos por hacer.<\/p>\n

\u00bfEn qu\u00e9 has aprovechado lo aprendido en iNNoVaNDiS?<\/b><\/p>\n

Innovandis me ha ense\u00f1ado muchas cosas, pero si tengo que destacar una dir\u00eda que me ense\u00f1\u00f3 a hacerme las preguntas adecuadas. A no continuar las cosas por inercia, sino por convicci\u00f3n.<\/p>\n

\n

iN&ouT \u00b7\u00a0Mikel Cort\u00e9s 2G<\/strong><\/em><\/b><\/p>\n

\u00bfNegro o Blanco?<\/em> >><\/b>Todos los que est\u00e1n entre uno y otro.<\/p>\n

\u00bfCaf\u00e9 o Cola-Cao?<\/b><\/em> \u00a0\u00a0>><\/b>Caf\u00e9.<\/p>\n

\u00bfStar Wars o Indiana Jones?<\/em>\u00a0\u00a0>><\/b><\/b> Empate a cero.<\/p>\n

\u00bfDani Rovira o los chistes de Eugenio?\u00a0<\/em>\u00a0<\/em>>><\/b><\/b> Eugenio.<\/p>\n

\u00bfHipsters o Yuccies (Young Urban Creative)?<\/em>\u00a0\u00a0>><\/b><\/b> Reconozco que he tenido que googlear \u201cYuccies\u201d. No me gusta identificarme con ninguna tribu urbana, pero si tengo que irme de ca\u00f1as con uno, me voy con el Yuccie.<\/p>\n

\n

LinkedIn\u00a0Mikel Cort\u00e9s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 ha sido de ti desde que saliste de la Universidad? Al terminar la Universidad lanc\u00e9 junto con tres compa\u00f1eros una red social de viajes (Trourist.com). Era un proyecto muy ambicioso y que requer\u00eda...<\/p>\n","protected":false},"author":397,"featured_media":206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7,4],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-que-fue-de","tag-2g","tag-innovander"],"yoast_head":"\nMikel Cort\u00e9s, iNNoVaNDeR 2G - iNNoVaNDiS & Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.deusto.es\/innovandis\/mikel-cortes-innovander-2g\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mikel Cort\u00e9s, iNNoVaNDeR 2G - iNNoVaNDiS & Co.\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 ha sido de ti desde que saliste de la Universidad? 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