{"id":1423,"date":"2011-11-18T08:22:22","date_gmt":"2011-11-18T08:22:22","guid":{"rendered":"http:\/\/lamiquiz.com\/2011\/11\/18\/nbuildingcodigoqr\/"},"modified":"2011-11-18T08:22:22","modified_gmt":"2011-11-18T08:22:22","slug":"nbuildingcodigoqr","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/lamiquiz\/2011\/11\/18\/nbuildingcodigoqr\/","title":{"rendered":""},"content":{"rendered":"<div>\n<p>A ra\u00edz de un texto de Esmeralda D\u00edaz-Aroca en TopTenManagement sobre el origen de los c\u00f3digos QR (c\u00f3digos bidimensionales en una matriz para escanear informaci\u00f3n) y su reciente irrupci\u00f3n en el sector del\u00a0marketing\u00a0y la publicidad m\u00f3vil,\u00a0he descubierto el\u00a0<strong>N Building<\/strong>\u00a0de Tokio, Jap\u00f3n.\u00a0<\/p>\n<p>Es la mezcla de lo f\u00edsico y lo virtual. A lo bestia.<\/p>\n<p>Como pod\u00e9is ver en el v\u00eddeo, en su fachada se genera un c\u00f3digo QR a trav\u00e9s del cual acceder a <strong>informaci\u00f3n sobre las tiendas, realizar reservas o descargar cupones de descuento<\/strong>. En un mes se cumplir\u00e1n dos a\u00f1os desde su inauguraci\u00f3n, con <strong>aplicaci\u00f3n para iphone incluida<\/strong>. Yo llego 2 a\u00f1os tarde. Y aun as\u00ed me impresiona. Lo f\u00edsico (\u00bfhay algo m\u00e1s f\u00edsico que un edificio de hormig\u00f3n?) y lo virtual se han dado la mano. De forma inteligente, adem\u00e1s.<\/p>\n<p>Se comienza a ligar c\u00f3digo QR al marketing y la publicidad. Es el link m\u00e1s inmediato. Genera <strong>viralidad<\/strong>, <strong>expectativas<\/strong>. No sabes qu\u00e9 te vas a encontrar m\u00e1s all\u00e1 del escaneo. Es\u00a0una manera original, pero cada vez m\u00e1s extendida (por ejemplo en el sector de las <a href=\"http:\/\/blog.globalinmo.com\/2011\/06\/codigo-qr\/\" target=\"_blank\">inmobiliarias<\/a>\u00a0-Idealista lo utiliza <a href=\"http:\/\/www.qrcode.es\/es\/2008\/10\/idealistacom-se-suma-a-los-qr-codes\/\" target=\"_blank\">desde hace tiempo<\/a>-) de generar, desarrollar o ampliar la informaci\u00f3n tras un soporte f\u00edsico-, muchas veces papel.<\/p>\n<p>Un dise\u00f1ador franc\u00e9s\u00a0<a href=\"http:\/\/vimeo.com\/21228618?utm_campaign=May_Newsletter\" target=\"_blank\">lo aplic\u00f3 la mundo del recruiting<\/a> hace algunos meses; ahora <strong>su CV no entra exclusivamente por los ojos<\/strong>. Impacta a m\u00e1s de un sentido.<\/p>\n<p>\u00bfSe os ocurren ideas ligadas al c\u00f3digo QR que pudieran ser utilizadas por las organizaciones?<\/p>\n<div><\/div>\n<\/div>\n<div class=\"attribution\">(<span>Source:<\/span> <a href=\"https:\/\/player.vimeo.com\/\">https:\/\/player.vimeo.com\/<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A ra\u00edz de un texto de Esmeralda D\u00edaz-Aroca en TopTenManagement sobre el origen de los c\u00f3digos QR (c\u00f3digos bidimensionales en [&hellip;]<\/p>\n","protected":false},"author":707,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1423","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/posts\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/users\/707"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/comments?post=1423"}],"version-history":[{"count":0,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/posts\/1423\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/categories?post=1423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/tags?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}