{"id":1458,"date":"2011-09-16T07:34:00","date_gmt":"2011-09-16T07:34:00","guid":{"rendered":"http:\/\/lamiquiz.com\/2011\/09\/16\/la-cara-y-la-cruz\/"},"modified":"2011-09-16T07:34:00","modified_gmt":"2011-09-16T07:34:00","slug":"la-cara-y-la-cruz","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/lamiquiz\/2011\/09\/16\/la-cara-y-la-cruz\/","title":{"rendered":"La cara y la cruz."},"content":{"rendered":"<p><strong>Zara se ahorra impuestos facturando su comercio online en Irlanda<\/strong>. Perd\u00f3n, me he equivocado. <strong>Zara cambiar\u00e1 la facturaci\u00f3n de su venta online a Espa\u00f1a en 2012.<\/strong> Podr\u00edan ser dos noticias, de d\u00edas o meses diferentes, pero no. Dos noticias. Mismo d\u00eda. Reacciones y viraje en la estrategia en menos de 24 horas. Por supuesto, una de las noticias tiene bastante m\u00e1s morbo que la otra, y ya se encuentra entre las m\u00e1s le\u00eddas:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.elpais.com\/articulo\/economia\/Zara\/ahorra\/impuestos\/facturar\/ventas\/Internet\/Irlanda\/elpepieco\/20110915elpepieco_13\/Tes\" target=\"_blank\">http:\/\/www.elpais.com\/articulo\/economia\/Zara\/ahorra\/impuestos\/facturar\/ventas\/Internet\/Irlanda\/elpepieco\/20110915elpepieco_13\/Tes<\/a><\/li>\n<li><a href=\"http:\/\/www.elpais.com\/articulo\/economia\/Zara\/cambiara\/facturacion\/venta\/online\/Espana\/partir\/2012\/elpepueco\/20110915elpepueco_6\/Tes\" target=\"_blank\">http:\/\/www.elpais.com\/articulo\/economia\/Zara\/cambiara\/facturacion\/venta\/online\/Espana\/partir\/2012\/elpepueco\/20110915elpepueco_6\/Tes<\/a><\/li>\n<\/ul>\n<p>\u00bfAdivinan cu\u00e1l?\u00a0<\/p>\n<p>No es una pr\u00e1ctica inusual, muchas multinacionales han dise\u00f1ado <strong>planes para evadir la fiscalidad de all\u00ed donde comercializan sus productos desvi\u00e1ndola a pa\u00edses m\u00e1s ben\u00e9volos<\/strong>. Y es que facturar en Irlanda implica un impuesto de sociedades del 12,5%. En Espa\u00f1a nos vamos al 30%. \u00bfEl truco? Factura la sociedad irlandesa, y por ejemplo, la comercializadora en Espa\u00f1a es una mera comisionista. Todo es legal. Todo por y para los mercados.<\/p>\n<p>Ya lo hacen Apple, Amazon, Google, Microsoft o Facebook. Parec\u00edan tontos. \u00bfLo somos nosotros?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara se ahorra impuestos facturando su comercio online en Irlanda. Perd\u00f3n, me he equivocado. Zara cambiar\u00e1 la facturaci\u00f3n de su [&hellip;]<\/p>\n","protected":false},"author":707,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/users\/707"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":0,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/lamiquiz\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}