{"id":2613,"date":"2026-03-03T10:01:50","date_gmt":"2026-03-03T10:01:50","guid":{"rendered":"https:\/\/blogs.deusto.es\/mlguenaga\/?p=2613"},"modified":"2026-03-30T10:14:47","modified_gmt":"2026-03-30T10:14:47","slug":"rompiendo-sesgos-en-la-ingenieria-lecciones-del-proyecto-atenea-50-50-en-win-2026","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/mlguenaga\/2026\/03\/03\/rompiendo-sesgos-en-la-ingenieria-lecciones-del-proyecto-atenea-50-50-en-win-2026\/","title":{"rendered":"Rompiendo sesgos en la ingenier\u00eda: Lecciones del Proyecto Atenea 50\/50 en WIN 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2613\" class=\"elementor elementor-2613\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-593696bf elementor-section-content-middle elementor-section-full_width barramenu elementor-hidden-tablet elementor-hidden-mobile 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8.300000000000000710542735760100185871124267578125,&quot;sizes&quot;:[]},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:1,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-607e946c\" data-id=\"607e946c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb5a20d elementor-widget elementor-widget-text-editor\" data-id=\"cb5a20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/blogs.deusto.es\/mlguenaga\/\"><strong>MARI LUZ <span style=\"color: #903bcf;\">GUENAGA<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21109c5c\" data-id=\"21109c5c\" data-element_type=\"column\" 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elementor-section-height-default\" data-id=\"31a7500e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-776be7ce hueca\" data-id=\"776be7ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c78abe9\" data-id=\"c78abe9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470d73d9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"470d73d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rompiendo sesgos en la ingenier\u00eda: Lecciones del Proyecto Atenea 50\/50 en WIN 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a0b30e elementor-widget elementor-widget-image\" data-id=\"43a0b30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-1024x683.jpg\" class=\"attachment-large size-large wp-image-2615\" alt=\"\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-1024x683.jpg 1024w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-300x200.jpg 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-768x512.jpg 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-1536x1024.jpg 1536w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4eb5fd elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6c4eb5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa orientaci\u00f3n profesional no empieza en el bachillerato; empieza mucho antes, a menudo moldeada por sesgos y expectativas invisibles que condicionan el futuro de nuestras j\u00f3venes.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-17bded6c hueca\" data-id=\"17bded6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce57aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce57aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-216e016e hueca\" data-id=\"216e016e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37418afd\" data-id=\"37418afd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114b4b83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"114b4b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654df057 elementor-widget elementor-widget-text-editor\" data-id=\"654df057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>La orientaci\u00f3n profesional no empieza en el bachillerato; empieza mucho antes, a menudo moldeada por sesgos y expectativas invisibles que condicionan el futuro de nuestras j\u00f3venes.<\/p><p>El pasado 3 de marzo tuve la oportunidad de profundizar en este desaf\u00edo durante la mesa redonda \u201cProyecto Atenea 50\/50: C\u00f3mo conseguir una orientaci\u00f3n profesional libre de sesgos\u201d, celebrada en el marco de Women in Industry (WIN) dentro de la BIEMH 2026 (Bilbao Exhibition Centre).<\/p><p>Este proyecto no es una iniciativa aislada, sino el fruto de m\u00e1s de un a\u00f1o de trabajo colaborativo entre la Facultad de Ingenier\u00eda de la Universidad de Deusto, el Colegio Oficial de Ingenier\u00eda Industrial de Bizkaia (COIIB) y PWN Euskadi.<\/p><p>En la mesa, compart\u00ed reflexiones con profesionales que admiro y que aportan visiones complementarias desde la empresa y la consultor\u00eda estrat\u00e9gica:\u00a0Natalia Maeso (Microsoft Cloud Region Lead),\u00a0Sylvia Jarabo (CEO de Promising Women) y\u00a0Aintzane Conde-Fern\u00e1ndez (Colega en Deusto e investigadora clave del proyecto).<\/p><p>Durante el debate, desgranamos algunas de las conclusiones m\u00e1s potentes del Proyecto Atenea 50\/50, que creo que son importantes para cualquier organizaci\u00f3n o familia:<\/p><ul><li>La influencia determinante de la familia: Las expectativas del entorno cercano siguen siendo el factor n\u00famero uno en la elecci\u00f3n de carrera. Si no educamos a las familias, dif\u00edcilmente cambiaremos las estad\u00edsticas en las ingenier\u00edas.<\/li><li>IA como aliada, no como barrera: Hemos desarrollado herramientas basadas en Inteligencia Artificial dise\u00f1adas espec\u00edficamente para identificar y reducir los sesgos en la orientaci\u00f3n. La tecnolog\u00eda, bien enfocada, es un buen ant\u00eddoto contra los prejuicios humanos.<\/li><li>Capacidades vs. Estereotipos: El objetivo final es que cada joven elija su camino bas\u00e1ndose en su talento real y sus habilidades personales, eliminando el \u00abruido\u00bb de g\u00e9nero que a\u00fan persiste en el sector industrial.<\/li><\/ul><\/div><div>Participar en foros como WIN (Women in Industry) es fundamental porque nos permite desafiar a las organizaciones a establecer metas medibles y ambiciosas. La industria del futuro ser\u00e1 diversa y equitativa, o simplemente no ser\u00e1 competitiva.\u00a0<\/div><div>\u00a0<\/div><div>Agradezco a PWN Euskadi por crear este espacio de debate necesario y a todas las personas que se acercaron al BEC para compartir esta visi\u00f3n de una ingenier\u00eda m\u00e1s inclusiva.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4927d149 hueca\" data-id=\"4927d149\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78f476db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78f476db\" data-element_type=\"section\" 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fbb6ab elementor-align-left elementor-widget elementor-widget-button\" data-id=\"32fbb6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/blogs.deusto.es\/mlguenaga\/outreach\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ef8fc6c hueca\" data-id=\"1ef8fc6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3eef4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3eef4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a78c9c9 hueca\" data-id=\"3a78c9c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d307742\" data-id=\"3d307742\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375043da elementor-widget elementor-widget-heading\" data-id=\"375043da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related posts:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e64a3f4 hueca\" data-id=\"e64a3f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La orientaci\u00f3n profesional no empieza en el bachillerato; empieza mucho antes, a menudo moldeada por sesgos y expectativas invisibles que condicionan el futuro de nuestras j\u00f3venes.<\/p>\n","protected":false},"author":688,"featured_media":2615,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/users\/688"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":7,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"predecessor-version":[{"id":2621,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts\/2613\/revisions\/2621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/media\/2615"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}