{"id":2655,"date":"2026-04-09T19:31:35","date_gmt":"2026-04-09T19:31:35","guid":{"rendered":"https:\/\/blogs.deusto.es\/mlguenaga\/2026\/04\/09\/breaking-down-biases-in-engineering-lessons-from-the-atenea-50-50-project-at-win-2026\/"},"modified":"2026-04-16T16:01:07","modified_gmt":"2026-04-16T16:01:07","slug":"breaking-down-biases-in-engineering-lessons-from-the-atenea-50-50-project-at-win-2026","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/mlguenaga\/2026\/04\/09\/breaking-down-biases-in-engineering-lessons-from-the-atenea-50-50-project-at-win-2026\/?lang=en","title":{"rendered":"Breaking Down Biases in Engineering: Lessons from the Atenea 50\/50 Project at WIN 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2655\" class=\"elementor elementor-2655 elementor-2613\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-593696bf elementor-section-content-middle elementor-section-full_width barramenu elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"593696bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8.300000000000000710542735760100185871124267578125,&quot;sizes&quot;:[]},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:1,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-607e946c\" data-id=\"607e946c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb5a20d elementor-widget elementor-widget-text-editor\" data-id=\"cb5a20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/blogs.deusto.es\/mlguenaga\/?lang=en\"><strong>MARI LUZ <span style=\"color: #903bcf;\">GUENAGA<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21109c5c\" data-id=\"21109c5c\" data-element_type=\"column\" 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class=\"elementor-element elementor-element-a6bb204 elementor-align-right elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"a6bb204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/blogs.deusto.es\/mlguenaga\/#getintouch\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31a7500e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31a7500e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-776be7ce hueca\" data-id=\"776be7ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c78abe9\" data-id=\"c78abe9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470d73d9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"470d73d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Breaking Down Biases in Engineering: Lessons from the Atenea 50\/50 Project at WIN 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a0b30e elementor-widget elementor-widget-image\" data-id=\"43a0b30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-1024x683.jpg\" class=\"attachment-large size-large wp-image-2654\" alt=\"\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-1024x683.jpg 1024w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-300x200.jpg 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-768x512.jpg 768w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN-1536x1024.jpg 1536w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/79\/2026\/03\/WIN.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4eb5fd elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6c4eb5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCareer guidance doesn't begin in high school; it starts much earlier, often shaped by invisible biases and expectations that shape the future of our young women.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-17bded6c hueca\" data-id=\"17bded6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce57aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce57aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-216e016e hueca\" data-id=\"216e016e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37418afd\" data-id=\"37418afd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114b4b83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"114b4b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654df057 elementor-widget elementor-widget-text-editor\" data-id=\"654df057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>La orientaci\u00f3n profesional no empieza en el bachillerato; empieza mucho antes, a menudo moldeada por sesgos y expectativas invisibles que condicionan el futuro de nuestras j\u00f3venes.<\/p><p>On March 3, I had the opportunity to explore this issue in greater depth during the roundtable discussion titled \u201cProject Athena 50\/50: How to Achieve Bias-Free Career Guidance,\u201d held as part of Women in Industry (WIN) at the BIEMH 2026 (Bilbao Exhibition Centre).<\/p><p>This project is not a one-off initiative, but rather the result of more than a year of collaborative work between the School of Engineering at the University of Deusto, the Official Association of Industrial Engineers of Bizkaia (COIIB), and PWN Euskadi.<\/p><p>At the table, I exchanged thoughts with professionals I admire who offer complementary perspectives from the worlds of business and strategic consulting: Natalia Maeso (Microsoft Cloud Region Lead), Sylvia Jarabo (CEO of Promising Women), and Aintzane Conde-Fern\u00e1ndez (a colleague at Deusto and a key researcher on the project).<\/p><p>During the discussion, we highlighted some of the most compelling findings from the Atenea 50\/50 Project, which I believe are important for any organization or family:<\/p><ul><li>The decisive influence of family: Expectations from one\u2019s immediate circle remain the number one factor in career choice. Unless we educate families, we\u2019ll have a hard time changing the statistics in engineering.<\/li><li>AI as an ally, not a barrier: We have developed AI-based tools specifically designed to identify and reduce bias in career guidance. When used wisely, technology is a powerful antidote to human prejudice.<\/li><li>Capcities vs. Stereotypes: The ultimate goal is for every young person to choose their own path based on their true talents and personal skills, eliminating the gender-based \u201cnoise\u201d that still persists in the industry.<\/li><\/ul><\/div><div>Participating in forums like WIN (Women in Industry) is essential because it allows us to challenge organizations to set measurable and ambitious goals. The industry of the future will be diverse and equitable, or it simply won\u2019t be competitive. <\/div><div> <\/div><div>I would like to thank PWN Euskadi for creating this much-needed forum for discussion, and everyone who came to the BEC to share this vision of a more inclusive engineering field.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4927d149 hueca\" data-id=\"4927d149\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78f476db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78f476db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div 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elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771f81f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"771f81f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e29bbd4 hueca\" data-id=\"6e29bbd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f94428e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f94428e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5123f48b hueca\" data-id=\"5123f48b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52dee2f1\" data-id=\"52dee2f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fbb6ab elementor-align-left elementor-widget elementor-widget-button\" data-id=\"32fbb6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/blogs.deusto.es\/mlguenaga\/outreach\/?lang=en\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ef8fc6c hueca\" data-id=\"1ef8fc6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3eef4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3eef4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a78c9c9 hueca\" data-id=\"3a78c9c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d307742\" data-id=\"3d307742\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375043da elementor-widget elementor-widget-heading\" data-id=\"375043da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related posts:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e64a3f4 hueca\" data-id=\"e64a3f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Career guidance doesn&#8217;t begin in high school; it starts much earlier, often shaped by invisible biases and expectations that shape the future of our young women.<\/p>\n","protected":false},"author":688,"featured_media":2654,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts\/2655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/users\/688"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/comments?post=2655"}],"version-history":[{"count":3,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts\/2655\/revisions"}],"predecessor-version":[{"id":2681,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/posts\/2655\/revisions\/2681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/media\/2654"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/media?parent=2655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/categories?post=2655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/mlguenaga\/wp-json\/wp\/v2\/tags?post=2655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}