{"id":40,"date":"2017-02-27T08:05:32","date_gmt":"2017-02-27T07:05:32","guid":{"rendered":"https:\/\/preblogs.deusto.es\/strategy\/?p=40"},"modified":"2022-05-02T17:16:20","modified_gmt":"2022-05-02T15:16:20","slug":"la-nueva-estrategia-de-volkswagen","status":"publish","type":"post","link":"https:\/\/blogs.deusto.es\/strategy\/en\/la-nueva-estrategia-de-volkswagen\/","title":{"rendered":"La nueva estrategia de Volkswagen"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-41 aligncenter\" src=\"https:\/\/blogs.deusto.es\/strategy\/wp-content\/uploads\/sites\/18\/2017\/02\/3463179079_5b98f122a9_z-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/18\/2017\/02\/3463179079_5b98f122a9_z-300x225.jpg 300w, https:\/\/blogs.deusto.es\/wp-content\/uploads\/sites\/18\/2017\/02\/3463179079_5b98f122a9_z.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Hoy en d\u00eda, en los\u00a0cambiantes\u00a0y vol\u00e1tiles entornos en los que las empresas compiten, si una compa\u00f1\u00eda no se adapta correctamente para hacer frente a estas variaciones, sin importar su tama\u00f1o y poder, su futuro ser\u00e1 el fracaso. Por esta raz\u00f3n el grupo automotriz alem\u00e1n Volkswagen, ha decidido cambiar su estrategia de marca para que esta se adapte a las crecientes exigencias de un mercado que est\u00e1 cambiando.<\/p>\n<p>En el siguiente art\u00edculo escrito por Bertel Schmitt de la revista Forbes se habla sobre el tema con mucho m\u00e1s detalle. Vale la pena darle una lectura y reflexionar sobre c\u00f3mo incluso las empresas m\u00e1s grandes del mundo est\u00e1n a merced del mercado.<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.forbes.com\/sites\/bertelschmitt\/2016\/11\/23\/volkswagens-brand-strategy-finally-something-that-makes-some-sense\/#3ce1bc2562e4\">Art\u00edculo Forbes<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, en los\u00a0cambiantes\u00a0y vol\u00e1tiles entornos en los que las empresas compiten, si una compa\u00f1\u00eda no se adapta correctamente para hacer frente a estas&hellip;<\/p>\n","protected":false},"author":308,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","has-post-thumbnail-archive"],"_links":{"self":[{"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":2,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/posts\/40\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.deusto.es\/strategy\/en\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}