La nueva estrategia de Volkswagen

Hoy en día, en los cambiantes y volátiles entornos en los que las empresas compiten, si una compañía no se adapta correctamente para hacer frente a estas variaciones, sin importar su tamaño y poder, su futuro será el fracaso. Por esta razón el grupo automotriz alemán Volkswagen, ha decidido cambiar su estrategia de marca para que esta se adapte a las crecientes exigencias de un mercado que está cambiando.

En el siguiente artículo escrito por Bertel Schmitt de la revista Forbes se habla sobre el tema con mucho más detalle. Vale la pena darle una lectura y reflexionar sobre cómo incluso las empresas más grandes del mundo están a merced del mercado.

Artículo Forbes

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