But… Where is the Business in the Web? (by Arrate Vidarte)

Over the past few years there has been a tremendous upsurge in the development of information and communication technology. It is the use of company data that gives companies the competitive advantage and this is especially relevant with on-line data usage and integration with off-line data. Businesses have been profitably selling goods and services for…

The 4 rules of SEO (Search Engine Optimization) (by Arrate Vidarte)

As marketers we often hear the importance of SEO and the increasing need of seeing our websites ranked highly on Google search results pages for attracting targeted traffic. In today’s post we are going to have a look into the four main rules of Search Engine Optimization. But first of all… What is SEO? What…