“Femvertising”: estrategias de empoderamiento femenino en la publicidad española
Advertising is a particularly representative case of Popular Culture. Recently, the terms Femvertising and Ad-her-tising have been coined to refer to female-targeted advertising that exhibits qualities of empowering women, feminism, female activism, or women leadership and equality. This article argues that companies producing these female-empowering advertisements show different degrees of commitment to equality, but in…