Charlamos con María de Santiago – Lumio

Papa's Pizzeria dice:

It’s great to be one of the first to see your videos.

belinda dice:

Qué inspirador tener la oportunidad de conversar con María de Santiago y conocer de primera mano cómo la innovación impulsa su proyecto en Lumio.
zapatos agil Escuchar a personas que combinan visión, creatividad y acción siempre deja ideas frescas y motivación para seguir creando.

Herbecoming dice:

What a lovely conversation! It’s always refreshing to hear directly from founders like María de Santiago rather than reading a polished press release — there’s something about the «charlamos» format that lets the real story behind a project come through. I was especially struck by the point about how Lumio, as a company built by cofounders, approaches innovation not as a department or a checkbox, but as something woven into the company’s DNA from day one. That’s a distinction a lot of established companies struggle with, yet it seems to come naturally when founders build with curiosity at the core.

María’s perspective on applying innovation in practice — not just talking about it — is something I think more entrepreneurs need to hear. Innovation so often gets reduced to buzzwords, but hearing a cofounder describe how it actually shapes daily decisions and company culture makes the concept tangible. I’d love to know more: what was the specific moment or problem that sparked the idea for Lumio in the first place? And how do María and her cofounder balance experimentation with the practical pressures of running a business?

Conversations like this one also remind me how valuable it is to slow down and reflect on our own paths — whether that’s a career pivot, a leap into entrepreneurship, or simply figuring out what kind of work actually energizes us. Lately I’ve been using an AI mentor called HerBecoming (https://herbecoming.app) to talk through some of those bigger decisions in a structured way, and it’s been surprisingly helpful for gaining clarity before making commitments. I imagine the early days of Lumio involved exactly this kind of honest self-reflection for María and her team.

Gracias, María, for sharing your journey, and thanks to iNNoVaNDiS for creating space for these authentic founder conversations. Would love to see a follow-up in a year to hear how Lumio’s innovation practices have evolved!